The cult of the manager and the rise of stupidity

Brierley, Sean
August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p23
Trade Publication
Provides insights on the trend of businesses in Great Britain to rebrand. Reduction of management to aphorisms being used in management seminars and in magazines to encourage managers to take risks; Attempts of managers to stamp their personalities on companies; Obsession of British business with the cult of the individual.


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