TITLE

Mail-order in need of first-class ideas

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the need for agency-based mail-order catalog companies to reinvent themselves in light of stiff competition that has resulted to declining sales. Mail-order firms' use of direct, targeted catalogs; Impact of the availability of cheap credit through storecards, wider availability of credit cards and low base rates on agency mail-orders.
ACCESSION #
7243323

 

Related Articles

  • Dynamic duo seek attentions of the lovely ladieeees.  // Precision Marketing;11/15/2002, Vol. 15 Issue 8, p48 

    Reports that marketing officials of the Diary HQ have decided to market the Diary brand through mail-order catalogs.

  • Catalogs alive, thriving. Miller, Cyndee // Marketing News;2/28/94, Vol. 28 Issue 5, p1 

    Highlights the continued growth of the catalog business in the United States. Marketing strategies aimed at home shoppers; Multimedia venture of Spiegel and Time Warner Entertainment; Nordstrom's entry into the mail-order market; Demise of Sears' `Big Book' in 1993.

  • High hopes for holiday sales. Oberndorf, Shannon // Catalog Age;09/15/97, Vol. 14 Issue 10, p8 

    Reports on the preparation of catalogers for the Christmas season after the August 1997 United Parcel Service strike. Increase of page counts and circulation; DM Management's expanded holiday edition; Strategies sought by traditional food marketers.

  • So many irritations! Christiana-Beaudry, Laura // Catalog Age;Dec97, Vol. 14 Issue 13, p21 

    Comments on developments affecting the catalog industry in the United States. Unnecessary furor over the voluntary use-tax collection agreement (VCA); Catalog customers' continuing interest in shopping convenience inspite of tax impositions; Changes in catalog product pricing; Competition with...

  • B-to-bers have high hopes.  // Catalog Age;Dec97, Vol. 14 Issue 13, p31 

    Presents the financial outlook of the business-to-business catalog industry in the United States for 1997. Comparison with 1996 outlook; Expected growth of market.

  • Onward and outward. Burke, Sophia // Catalog Age;Dec97, Vol. 14 Issue 13, p33 

    Presents the views of executives in the catalog industry of the United States concerning their critical issues in 1997 and expected challenges in 1998. Includes Jason Zinn, president and co-founder of Colorado-based Feel Good Catalog; Gary Holleman, president of Minnesota based specialty rice...

  • The back-end of business gifts. Dowling, Melissa // Catalog Age;Dec97, Vol. 14 Issue 13, p41 

    Points out the operational demands faced by American catalog businesses specializing in corporate gifts. Ordering of large quantities of items that require quantity in stock for a rush order; Need for additional staffing to provide attention to detail; Addition of personalization capacity;...

  • Critical issues & trends.  // Catalog Age;Dec97, Vol. 14 Issue 13, p43 

    Presents the findings of a 1997 survey conducted by periodical `Catalog Age' on critical issues and trends in the catalog industry in the United States. Operations issues; List and database issues; Paper and production costs; Merchandising; Marketing.

  • Polishing lackluster lists. Pascale, Moria // Catalog Age;May99, Vol. 16 Issue 6, p41 

    Focuses on strategies for mail-order commercial catalog businesses in the United States to maximize the use of consumer lists. Emphasis on updating list data; Techniques for expanding the market; Testing to peripheral mailers.

  • Listings: New lists.  // Catalog Age;May99, Vol. 16 Issue 6, p42 

    Presents listings of value to mail order commercial catalog businesses in the United States. Includes the Rock 'n' Roll Collectors list; Campers list; E-tainment Fans; list; FeelGood catalog buyers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics