Mail-order in need of first-class ideas

Wilkinson, Amanda
August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p22
Trade Publication
Reports on the need for agency-based mail-order catalog companies to reinvent themselves in light of stiff competition that has resulted to declining sales. Mail-order firms' use of direct, targeted catalogs; Impact of the availability of cheap credit through storecards, wider availability of credit cards and low base rates on agency mail-orders.


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