Are gigs the right theme for Butlins?

Johnson, Branwell
August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p21
Trade Publication
Reports on holiday center Butlins' offer of themed weekends, gigs and other youthful forms of entertainment in Great Britain. Company's search for sponsorship opportunities through agency Redmandarin to promote its holiday offers; Recovery of the market from the impact of the foot-and-mouth crisis which closed whole swatches of rural Britain.


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