TITLE

Why media planners are thinking outside the box

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the decline in television effectiveness not only because of media fragmentation but also lifestyle fragmentation that leads to a polarization in viewing habits. Lifestyle changes among the youth in Great Britain; Finding that individuals are listening to more radio and spending a significant time away from home; Structural changes in media viewing habits.
ACCESSION #
7243315

 

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