TITLE

Is there room for another gay title?

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on C&B Communications' launching of the magazine 'Refresh,' aimed at the affluent gay market in England. Skepticism of media buyers regarding the timing of publication and the need for another gay title in the market; Problem with gay titles according to media buyers; Ventures that have failed in the market.
ACCESSION #
7243310

 

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