TITLE

MacKenzie hits out at Rajar data

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on sports radio station TalkSport chief Kelvin MacKenzie's criticisms against Rajar over an unexplained decline in radio listening figures in London, England during the 2002 World Cup. MacKenzie's blaming of Rajar's diary system of measuring radio audiences; Decrease in total listening hours in London by ten percent.
ACCESSION #
7243306

 

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