MacKenzie hits out at Rajar data

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p15
Trade Publication
Reports on sports radio station TalkSport chief Kelvin MacKenzie's criticisms against Rajar over an unexplained decline in radio listening figures in London, England during the 2002 World Cup. MacKenzie's blaming of Rajar's diary system of measuring radio audiences; Decrease in total listening hours in London by ten percent.


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