TITLE

Piaggio seeks ad agency for congestion charge campaign

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Piaggio's search for an advertising agency to run a campaign for its Vespa motor scooters in Great Britain. Advertising budget of the company; Emphasis on the exemption of scooters from congestion charges.
ACCESSION #
7243296

 

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