TITLE

M&C Saatchi defends £12m police work

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the defense of M&C Saatchi for its police recruitment advertising campaign in Great Britain which amounted to 12 million pounds. Purpose of the campaign created for the Home Office; Criticisms against the campaign.
ACCESSION #
7243290

 

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