Boden plans retail stores for its upmarket mail-order clothing range

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p10
Trade Publication
Reports on the plan of British upmarket specialist direct mail-order company Boden to move into the retail industry in 2003. Preference of the company to operate a standalone shop rather than a concession within a department store; Reported sales of the company in 2001.


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