Diageo launches 'Mini' Baileys with £3m push

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p10
Trade Publication
Reports on the plan of Diageo GB to launch Baileys Minis, a single-serve bottle to target the brand's occasional users in Great Briatiain. Cost of the marketing campaign; Number of core users of the company.


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