Ethel Austin to launch own-label brands to boost 'street cred'

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p9
Trade Publication
Reports on British value retailer Ethel Austin's launching of a clothing brand to give its products more street credibility. Brand names registered by the company for its product line; Company's introduction of a bed linen and towels product range.


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