TITLE

Ethel Austin to launch own-label brands to boost 'street cred'

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on British value retailer Ethel Austin's launching of a clothing brand to give its products more street credibility. Brand names registered by the company for its product line; Company's introduction of a bed linen and towels product range.
ACCESSION #
7243261

 

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