Ethel Austin to launch own-label brands to boost 'street cred'

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p9
Trade Publication
Reports on British value retailer Ethel Austin's launching of a clothing brand to give its products more street credibility. Brand names registered by the company for its product line; Company's introduction of a bed linen and towels product range.


Related Articles

  • Big bucks make the big impression. Pogoda, Dianne M. // WWD: Women's Wear Daily;11/19/1997 Supplement, Vol. 174 Issue 97, p54 

    Focuses on the advantage of major advertising campaigns in the American clothing industry. Recognition for apparel and accessories names; Popularity of mass market and moderate brands; Top six brands as icons of the American lifestyle.

  • Trend boards make everything click. Feitelberg, Rosemary // WWD: Women's Wear Daily;8/17/1998, Vol. 176 Issue 33, p10 

    Offers a look on the various designs of trend boards and its role in the clothing industry of the United States. Factors considered by designers in creating their trend boards; Companies that are designers of trend boards; How trend boards make the products more attractive.

  • Turf wars: Battling the big guys. D'Innocenzio, Anne // WWD: Women's Wear Daily;6/18/1997, Vol. 173 Issue 114, p8 

    Focuses on the advertising war between the small and big players in the clothing trade in New York City. Market leaders; Small market players; Profile of the advertising strategies of selected companies; Exploration of small market players' marketing strategies.

  • Analysts: More bang in big-brand ads. Ryan, Thomas J. // WWD: Women's Wear Daily;6/15/1998, Vol. 175 Issue 113, p14 

    Reports on the benefits of advertising campaigns to companies in the apparel industry. Companies projected to get a huge marketing boost from the exposure created by license agreements; Why advertising is a necessary cost of doing business in the industry.

  • Clothing E-tailers Target Gen Y Shoppers With Banner Ad Freebies. Sparta, Christine // MediaWeek;05/15/2000, Vol. 10 Issue 20, p98 

    Presents information on advertisements for the apparel industry in the United States as of May 2000.

  • Apparel. Ebenkamp, Becky // MediaWeek;05/12/97, Vol. 7 Issue 19, Adweek p30 

    Highlights marketing trends within the apparel industry of the United States for 1997. Advertising expenditures of designers aiming at price-conscious consumers; Populist brands' borrowing of image approach of designers; Levi Strauss; VF Corp.'s advertising expenditures for its Lee and Wrangler...

  • Are celebrity clothes a cut above the rest? Brown, Curtis // Precision Marketing;11/8/2002, Vol. 15 Issue 7, p11 

    Discusses the advertisement and marketing campaigns needed by celebrity-endorsed wardrobes in contributing to their success. Mail order catalogs of Sir Steve Redgrave; Mail order operations of comedienne and actress Dawn French called Sixteen47; Online clothing store of actress Jennifer Lopez.

  • Edgy ads: Reaching the limit? Lockwood, Lisa // WWD: Women's Wear Daily;1/14/2000, Vol. 179 Issue 10, p16 

    Reports on the renewed debate over controversial advertising in the apparel industry in the United States. Benetton's launch of an advertising campaign showing American inmates on death row; Abercrombie & Fitch's release of a holiday catalog whose sexual imagery and explicit language were...

  • Nike to beef up ad budget.  // WWD: Women's Wear Daily;2/18/1999, Vol. 177 Issue 32, p18 

    Focuses on Beaverton, Oregon-based apparel giant Nike Inc.'s plan to increase its advertising budget.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics