TITLE

ABTA to advertise benefits of agents

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Association of British Travel Agents' (ABTA) plan to launch an advertising campaign to try to reverse a tendency among consumers to create their holiday packages without consulting a professional intermediary. Cost of the national and regional print campaign; Advertising strapline of the company.
ACCESSION #
7243259

 

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