TITLE

OTC regulatory body reviews ad regulations

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on planned revision of the advertising code of the Proprietary Association of Great Britain, the trade body for over-the-counter (OTC) medicines and food supplements. Switch of medicines from being prescription-only medicine to OTC; Regulation of the use of celebrities' endorsement for OTC and the use of medical jargon in advertising.
ACCESSION #
7243252

 

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