TITLE

Sainsbury's poaches Coca-Cola marketer

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment Coca-Cola innovation director for Europe and Eurasia Jeremy Schwartz as brand guardian of Sainsbury's. Responsibility of Schwartz to oversee advertising and the development of own-brand ranges; Career background.
ACCESSION #
7243189

 

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