P&G Head & Shoulders launch marks drive to revamp core brands

August 2002
Marketing Week;8/15/2002, Vol. 25 Issue 33, p7
Trade Publication
Reports on the launching of a product extension of the Head & Shoulders hair care brand by Procter & Gamble (P&G). Estimated cost of the company's advertising and marketing campaign; Features of the product called Citrus Fresh.


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