TITLE

P&G Head & Shoulders launch marks drive to revamp core brands

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of a product extension of the Head & Shoulders hair care brand by Procter & Gamble (P&G). Estimated cost of the company's advertising and marketing campaign; Features of the product called Citrus Fresh.
ACCESSION #
7243184

 

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