TITLE

The reluctant global citizen

PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the concept of sustainability in corporate branding which is perceived as an anti-business trend in Great Britain. Sacrifices involved in implementing the policy despite the approval of sustainability by customers of the packaged goods industry; Tendency of packaged goods companies to take their corporate responsibilities seriously.
ACCESSION #
7243177

 

Related Articles

  • Finding ways to control the controllers is not easy.  // Waste & Recycling News;8/6/2012, Vol. 18 Issue 9, p9 

    The author explains the difficulty in finding ways to control the controllers as he relates his encounters in the waste industry.

  • Material-Neutral Packaging Group Formed.  // Paperboard Packaging;Summer2011, Vol. 96 Issue 2, p8 

    The article reports on the creation of material-neutral packaging organization called the American Institution for Packaging and the Environment (Ameripen) which will advocate packaging policy developments that focus on environmental and economic measures and social responsibility in North America.

  • Time to MAKE A CHANGE ? Bititsios, Stergios // Brand Packaging;Apr2013, Vol. 17 Issue 3, p8 

    The article focuses on a research conducted to explain the importance of sustainable packaging of a product. The research discusses several expecting factors of a consumer regarding the packaging to deliver including superior functionality, value for the money and emotional reassurance. It also...

  • Improving the opportunities for recovered P&W fiber. Powlson, David // PPI: Pulp & Paper International;Sep2005, Vol. 47 Issue 9, p64 

    Assesses the opportunities for recovered printing and writing fiber sector in Europe. Utilization rate for recovered fiber in the newsprint, packaging and tissue sectors; Printing and writing consumption figure; Surplus of recovered printing and writing fiber; Adoption of more sustainable...

  • For efficient packs, it's time to concentrate. Peacop, Alex // Packaging News;Jun2009, p20 

    In this article the author discusses the need for the packaging industry in Great Britain to consider using concentrate technology for plastic-related products. He says that concentrate technology has been in existence for some time, but has failed to catch on due practicability and inaccurate...

  • Ranking Exposes Industry's Invisibility. Arzoumanian, Mark // Paperboard Packaging;Oct2009, Vol. 94 Issue 5, pP4 

    In this article the author discusses aspects of the ranking of most environmentally-friendly industries in the U.S. He is critical of the few paper and packaging companies who garnered places in the categories listed. Also investigated are the possible ways on how to increase the company's...

  • SUSTAINABLE PACKAGING: HOW GREEN IT GROWS. Connolly, Kate Bertrand // Brand Packaging;Apr2009, Vol. 13 Issue 4, p6 

    The article discusses the implications of the sustainable packaging initiatives of American companies. It states that sustainability initiatives of companies continues to leverage despite the economic situation which ranges from cleaning products to cosmetics to help leverage environmental...

  • FPA: WORKING FOR YOU. Baumann, John // Flexible Packaging;Nov2010, Vol. 12 Issue 9, p8 

    The article reports on the goals of the Flexible Packaging Association (FPA) to implement initiatives that focus on key industry challenges and opportunities, to provide information that keeps a company competitive, and to develop programs that help companies meet the needs of their...

  • SUSTAINABLE INNOVATION OR INNOVATIVE SUSTAINABILITY? Lunati, David // Brand Packaging;Apr2013, Vol. 17 Issue 3, p21 

    The article offers information on the impact of sustainability innovation in packaging business and customer satisfaction. It mentions that the global containers and packaging market are expecting to have a value of 596.8 billion U.S. dollars with green products and packaging by the year 2015....

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics