TITLE

Bread Buyer Bread Winner

AUTHOR(S)
FEIL, STUART
PUB. DATE
February 2012
SOURCE
Adweek;2/27/2012, Vol. 53 Issue 8, pM1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, discusses marketing aimed at women. The increasing importance of women in family economic decision making and the increased number of single parent families headed by women are discussed. Research indicating women consumers are purchasing more products in categories such as household electronics which were markets customarily dominated by men is considered.
ACCESSION #
72414145

 

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