First half of '02 brings good news, bad news

Fine, Jon
August 2002
Advertising Age;8/26/2002, Vol. 73 Issue 34, p6
Trade Publication
This article offers a look at the circulation numbers of magazines in the U.S. for the first half of 2002. Of U.S. magazines that reported circulation in the Audit Bureau of Circulation's Fas-Fax, 43 percent posted declines in their subscription, according to Dan Capell, editor of the newsletter Capell's Circulation Report--the worst showing in five years, he noted. This comes just as newsstand sales, which have been a bete noire for publishers in recent years, posted one of the better recent performances, with 40 percent of magazine posting increases. Bad news came from Reader's Digest, Movieline, Primedia's Soap Opera Weekly and Bauer Publishing's Twist and now-defunct Soap Operate Update, all of which missed rate bases. The big winner was Sunrise Publications' Game Informer Magazine, which, reflecting the head of the gaming category saw circulation more than double to 669,965. Other winners, as they have been of late, were headed up by next-generation takes on Maxim and Martha Stewart Living. Real Simple, the Time Inc. title that suffered through a notoriously bumpy launch in 2000, saw single-copy sales skyrocket 40.7 percent to 320,665 and overall circulation rise 33.6 percent to 1.1 million. Bonnie Fuller's arrival as editor in March 2002 at US Weekly paid off handsomely for the Wenner Media-Walt Disney Co. venture, with single-copy sales shooting up 30.1 percent to 405,662 and total circulation rising 16 percent to 1.1 million.


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