The Sponsorship That Lives On

August 2002
Wireless Week;8/19/2002, Vol. 8 Issue 31, p41
Trade Publication
Reports that entertainer Britney Spears remains a key link between Samsung Electronics Co. Ltd. and the youth market. Information on Samsung Superstar Karaoke Tour which is part of Spears' endorsement deal with the wireless phone maker; Negative publicity that failed to affect the relationship between Spears and Samsung.


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