TITLE

Michelob Light Has 'Nice Finish'

AUTHOR(S)
Norton, Justin M.
PUB. DATE
August 2002
SOURCE
Adweek Eastern Edition;8/5/2002, Vol. 43 Issue 32, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the launch of the advertising campaigns of Michelob Light in the U.S. Creation of the campaigns by Goodby, Silverstein & Partners; Features of the advertisement; Target market of the commercial.
ACCESSION #
7233439

 

Related Articles

  • Global positioning beercan.  // Design Engineering;May2002, p7 

    Reports on the 'True location' advertising campaign of Budweiser. Details on the bottles and cans fitted with a state-of-the-art Global Positioning Systems; Developer of the special beers; Physical description.

  • Michelob to pour $30 mil. into ads, starting with Olympics.  // Brandweek;01/19/98, Vol. 39 Issue 3, p5 

    Comments on the debut of Michelob's 1998 advertising campaign during the Winter Olympics. What advertising agency handled company's campaign; Amount of money company intends to spend on campaign.

  • Friend or Foe. Panczyk, Tania; Norton, Justin M.; Bryan, Scott; Sampey, Kathleen // Adweek Southeast Edition;8/27/2001, Vol. 42 Issue 35, p16 

    Focuses on the advertising campaigns of Budweiser in the U.S. Use of several agencies; Disadvantage of using different advertising agencies; Importance in recognizing the strengths and weaknesses of an agency.

  • A-B Pushes New Product, Ad Envelopes. Khermouch, Gerry // Brandweek;03/27/2000, Vol. 41 Issue 13, p81 

    Focuses on the advertising campaign launched by Anheuser-Busch company. Features of the campaign.

  • STILL THE KING OF BEERS. Jill, Bruss // Beverage Industry;Jan2003, Vol. 94 Issue 1, p22 

    Focuses on the effective marketing campaigns and strong product developments by Saint Louis, Missouri-based Anheuser-Busch Cos. Inc. Business strategy of the company; Elements of the company's advertising campaigns for its flagship brands Budweiser and Bud Light; Introduction of a...

  • 'Liquid Chicken'. Takaki, Millie // SHOOT;11/29/2002, Vol. 43 Issue 47, p13 

    Focuses on an unaired advertising campaign for Budweiser. Content of the campaign; Advertising agency that made the advertisements; Director of the campaign.

  • Mosaic drive for Michelob.  // Marketing Week;8/13/1998, Vol. 21 Issue 24, p8 

    Focuses on the advertising campaign for Michelob beer using mosaics. Description of the mosaics used; Price range of the campaign; Who the campaign was created by; Information on the advertising campaign.

  • Hot spot: Budweiser.  // Advertising Age;9/23/1996, Vol. 67 Issue 39, p16 

    Presents a television advertisement for Budweiser. Creator of the advertisement; Theme of the campaign.

  • Coffee? Soft drink? Non-alcohol brew? O'Doul's new pitch. Arndorfer, James B. // Advertising Age;05/18/98, Vol. 69 Issue 20, p18 

    Reports that Anheuser-Busch is launching an advertising campaign for O'Doul's non-alcoholic beer, positioning the brand as an alternative to soft drinks and teas. Strategy seen as unusual in the market; Comments from Gary Grote of Anheuser-Busch; Effort to include O'Doul's Amber; Theme of the...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics