Is the customer always right?

Brown, Debbie
January 2012
Fabricare Canada;Jan/Feb2012, Vol. 56 Issue 1, p24
Trade Publication
The article examines the rightfulness of the trading policy customers are always right. It reflects the five reasons why the policy is wrong depicted in the web site www.positivesharing.com which include making employees unhappy, offers abrasive customers an unfair advantage, and makes customer services worst. The author comments on the importance of educating the customers to help them better understand what they are buying.


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