In Digital Age, Textbooks Have Become A Multimedia Package for Higher Education

July 2002
Educational Marketer;7/8/2002, Vol. 33 Issue 20, p1
Trade Publication
Discusses how textbooks have been transformed into a multimedia package for higher education. Dominant form of instructional material; Indivisibility between print media and multimedia; Increase in sales of new textbooks; Release of full-blown hybrid products built around software.


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