TITLE

Fans will drive World Cup online revenues

AUTHOR(S)
Sutton, Geoff
PUB. DATE
June 2006
SOURCE
Marketing Week;6/29/2006, Vol. 29 Issue 26, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article shares the author's perspectives on the important role of soccer fans who wants to be part of the 2006 World Cup in Germany in the online advertising revenues of advertising agencies. According to him, the attachment behavior of the fans and their desire to connect with other fans make online television prevalent to them. Moreover, the interactivity, creativity and arguably freer environment of online television is attracting the fans.
ACCESSION #
7226208

 

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