TITLE

MILKING IT

AUTHOR(S)
Butler, Simon
PUB. DATE
August 2002
SOURCE
Adweek Midwest Edition;8/12/2002, Vol. 43 Issue 33, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Talks about the campaign of Lactaid from Alchemy as of August 12, 2002. Details on print advertisements released for Lactaid; Objective of the commercial according to Karen Gates, senior vice president, account director at Alchemy; Impact of the advertisement on adults and kids who miss milk.
ACCESSION #
7213355

 

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