TITLE

Culture Clash May Have Led to Weber Exit

AUTHOR(S)
Greenberg, Karl
PUB. DATE
August 2002
SOURCE
Adweek Midwest Edition;8/12/2002, Vol. 43 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the resignation of Dave Weber, vice president, marketing at Hyundai Motor America as of August 12, 2002. Effect of a clash of cultures between the U.S. division and its Korean parent to the success of the company; Reasons for Weber's departure.
ACCESSION #
7213353

 

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