Saatchi Snares KitchenAid

McMains, Andrew
August 2002
Adweek Midwest Edition;8/12/2002, Vol. 43 Issue 33, p2
Trade Publication
Talks about the creative duties of Saatchi & Saatchi on Whirlpool's KitchenAid appliances. Information on clients of the household-appliance marketer; Details on the acquisition of Publicis Groupe, Saatchi's parent, of Bcom3; Appliances under the KitchenAide brand.


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