TITLE

Saatchi Snares KitchenAid

AUTHOR(S)
McMains, Andrew
PUB. DATE
August 2002
SOURCE
Adweek Midwest Edition;8/12/2002, Vol. 43 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Talks about the creative duties of Saatchi & Saatchi on Whirlpool's KitchenAid appliances. Information on clients of the household-appliance marketer; Details on the acquisition of Publicis Groupe, Saatchi's parent, of Bcom3; Appliances under the KitchenAide brand.
ACCESSION #
7213344

 

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