TITLE

WHAT 'A LA CARTE' WOULD MEAN FOR ADVERTISERS

AUTHOR(S)
Poggi, Jeanine
PUB. DATE
September 2013
SOURCE
Advertising Age;9/23/2013, Vol. 84 Issue 33, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a la carte cable television, in which television viewers would choose to pay for access to television channels on an individual basis. Legislation in the U.S. Congress creating a la carte payment and allowing the Federal Communications Commission to intervene in retransmission disputes between cable franchises and television broadcasters is examined. The impact of such a system on the cable television industry and on advertisers is examined.
ACCESSION #
72099992

 

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