Young, Stephen B.
July 2011
Journal of International Business Ethics;2011, Vol. 4 Issue 2, p30
Academic Journal
Use of the I Ching as a guide to business social responsibility can be recommended. Roughly speaking, the I Ching presents 64 states of yin and yang intermingled in different combinations of each. One state is pure yang; another is pure yin. The 62 other states have some part yang and some part yin; some have more yang, and others more yin. Each combination of yin and yang is a movement of the Tao, or the Way of Heaven. Human ingenuity cannot master the Tao by suborning it to human purposes, but must instead align with the Tao to experience success in the physical world. Business seeks such success in the physical world because it works with tangible things - such as raw materials - and produces material wealth. Business is, therefore, especially sensitive to movements in the Tao. Free markets can also be said to follow movements in the Tao. Such markets are not pre-determined, but flow from the ebbs and flows of human desires and efforts. Prices, for example, are not set in free markets by willful organizers, but result from interactions of different and independent orientations towards needs, desires, wants and values.


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