TITLE

retail theming back to basics

AUTHOR(S)
Lewis, Steve
PUB. DATE
March 2002
SOURCE
Shopping Center World;Mar2002, Vol. 31 Issue 3, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the need to refocus themed retail projects. Reminder of the fundamental part of the business; Connection of retail theme to brand expression; Reflection of demographic and economic shifts in the population.
ACCESSION #
7206153

 

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