TITLE

Ethnic marketing just got tougher

AUTHOR(S)
Wellner, Alison Stein
PUB. DATE
March 2002
SOURCE
Shopping Center World;Mar2002, Vol. 31 Issue 3, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the challenge for marketers to address the influence of ethnic consumers. Examination of the impact of racial categories; Understanding of the influence of ethnic identities in the marketplace; Impact of the growth of multiracial marketing.
ACCESSION #
7206057

 

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