TITLE

Look on the bright side, we're all doomed anyway

AUTHOR(S)
Murray, Iain
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages marketers to be optimistic even as they may be faced with challenges. Highlight of news items relevant to marketers.
ACCESSION #
7201197

 

Related Articles

  • Choices for a new millennium. Shaw, Geoff // NZ Marketing Magazine;Mar99, Vol. 18 Issue 2, p56 

    Focuses on the optimism of marketers. Risk behavior of marketers; Tips when considering marketing career moves; Options or opportunities for change.

  • I think I can. I think I can. I thought I could. I thought I could. Gitomer, Jeffrey // Business Journal Serving Fresno & the Central San Joaquin Valley;2/28/2003, Issue 323053, p6 

    Provides information on marketing. Need for personal development; clarification on philosophies and methods of selling; Possession of optimism.

  • 'Littlle Engine that Could' still steaming 13 years later. Gitomer, Jeffrey // Business Journal (Central New York);2/21/2003, Vol. 17 Issue 8, p8 

    Presents information on marketing. Possession of optimism; Establishment of rapport with customers; Importance of engaging in healthy activities.

  • The branding of Atlanta. Wolpin, Bill // American City & County;Nov2005, Vol. 120 Issue 12, p6 

    The article presents the author's views on the launch of the Brand Atlanta, a marketing program that aims to enhance the image of Atlanta, Georgia in 2005. The program is spending $4.5 million to create an image that will encourage people and businesses to relocate in Atlanta. The logo, song and...

  • Simulation and optimisation in direct marketing Part 2: Developing optimisation models to boost results. McDoniel, P. Bruce; Monteleone, J. Patrick // Journal of Database Marketing;Jan2002, Vol. 9 Issue 2, p113 

    Proposes the use of meta-heuristic optimization techniques in conjunction with a business simulation model to determine the best allocation decision considering the corporate marketing objective and its impact on financial performance. Application of the scatter search methodology; Performance...

  • IPA Survey How optimistic are marketers?  // Marketing Week;8/4/2005, Vol. 28 Issue 31, p5 

    Presents several charts depicting the optimism of marketers in Great Britain.

  • TOOL BOX.  // DM News;1/18/2010, p23 

    The article presents questions and answers related to direct marketing which include social media and search integration, digital marketing strategy, and search engine optimization (SEO) marketing.

  • A GOOD CEO THINKS SEO.  // Aqua;Jun2010, Vol. 35 Issue 6, p23 

    The article offers information on the search engine optimization (SEO) as an effective internet marketing strategy to drive possibilities to rank as top search engine sites.

  • SEO. Ference, Michael // Hydraulics & Pnuematics Exclusive Insight;2/6/2012, p1 

    The article discusses search engine optimization and its potential use in a company's marketing strategy.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics