TITLE

NOT CREATED EQUAL

AUTHOR(S)
Middleton, Tracy
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Encourages marketers to go beyond simple messages and arresting visuals in their point-of-purchase (PoP) materials. Application of new understanding about consumer behavior; Translating consumer behavior information into effective PoP design.
ACCESSION #
7201194

 

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