NOT CREATED EQUAL
- PROFILING LEVELS OF SOCIALLY RESPONSIBLE CONSUMER BEHAVIOR: A CLUSTER ANALYTIC APPROACH AND ITS IMPLICATIONS FOR MARKETING. Roberts, James A. // Journal of Marketing Theory & Practice;Fall95, Vol. 3 Issue 4, p97
Examines the implications of the profiling levels of socially responsible consumer behavior for marketing in the U.S. Performance of cluster analysis on adult consumers; Emergence of several market segments; Identification of the socially responsible consumer.
- News In Brief: Consumer Sentiment Index at 82.7. Siegel, Gary E. // Bond Buyer;10/29/2001, Vol. 338 Issue 31253, p2
Reports on decline in final consumer sentiment index at the University of Michigan in Michigan. Expected value of sentiment index.
- Crossing the culture barrier. De Bruin, Wilma // Finance Week;8/30/2002, p58
Discusses various aspects of marketing in South Africa as of August 30, 2002. Impact of cultural diversity on marketers' communication strategies; Factors affecting multicultural marketing.
- The Effect of Forecast Bias on Market Behavior: Evidence from Experimental Asset Markets. Ackert, Lucy F.; Church, Bryan K.; Zhang, Ping // Working Paper Series (Federal Reserve Bank of Atlanta);Jun99, Vol. 1999 Issue 4, preceding p1
Discusses the results of 15 experimental asset markets designed to investigate the effect of optimistic forecast bias on market behavior. Organization of the market as a double oral auction in which participants trade a single-period asset with uncertain value; Support given by market prices to...
- Offering rewards. Lawrence, Kevin // NZ Marketing Magazine;Feb99, Vol. 18 Issue 1, p10
Focuses on the customer loyalty programs offered by marketers in New Zealand. Basic forms of loyalty programs; Features of loyalty programs; Findings on consumer behavior toward loyalty programs; Key elements of an effective loyalty program. INSET: Who benefits?.
- Dealing from a Card Deck. Zarem, Jane E. // Catalog Age;Feb2001, Vol. 18 Issue 2, p31
Reports the use of card decks as a marketing material. Pros and cons of the strategy; Consumer response toward the strategy; Costs of using card deck strategy.
- Scientific Inquiry In Marketing: An Empirical Investigation. Lemel, Rosa // American Business Review;Jun93, Vol. 11 Issue 2, p6
The purpose of his study is to explore the research methods reflecting these two paradigms in marketing, and the changes that have taken place since 1960. An examination of the philosophical framework will help to identify the dominant schools over the past three decades.
- 4PS OF CONSUMER BEHAVIOUR MYTHODEOLOGY--4 GLIMPSES OF SERVICE MALPRACTICE. Kasabov, Edward; Murray, John // Irish Marketing Review;2002, Vol. 15 Issue 1, p57
Addresses questions of power application in cases of service malpractice in marketing. Example of a service malpractice; Discussion on marketing and consumer behavior mythodeology; Information on power-related assumptions about service encounters; Implications of questioning.
- How spenders like to save. Krakowka, Lisa // Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p44
Presents the results of a survey conducted by Donnelley Marketing on promotional practices. Popularity of coupons among consumers; Consumers' perspectives on promotional trends; Factors that influence a consumer's decision to purchase a specific brand; Consumer enthusiasm.
- If you're not committed, don't bother. Larson, Jan // American Demographics;Dec94, Vol. 16 Issue 12, p16
Reports that cause-related marketing can boost a company's image or product in American consumers' minds. Well-educated adults being the biggest fans; Appropriate affiliations of companies with cause-related organizations; Companies' need for the expertise and cooperation of their non-profit...