I'm not a consumer, but and individual company
- Identifying your most profitable customers. Van Clieaf, Mark // Business Quarterly;Winter96, Vol. 61 Issue 2, p54
Discusses factors to consider when identifying customer segments with the highest profit potential. Shift from product to customer focus; Use of technology in marketing; Creation of customer insight; Learning from other's mistakes.
- Utilizing consumer involvement to market services. Good, David J. // Review of Business;Spring90, Vol. 11 Issue 4, p3
Provides insights on the importance of involving consumers in marketing services. Traditional view of services; Taxonomy of services involvement; Strategic implications to marketers.
- When push comes to shove, it's all about pull. Mitchell, Alan // Marketing Week;1/9/2003, Vol. 26 Issue 2, p26
Presents marketing guidelines. Customer-based marketing; Importance of market research; Push and pull marketing strategies.
- Marketers face up to new desire economy. Reed, David // Precision Marketing;3/7/2003, Vol. 15 Issue 21, p11
Focuses on the challenges facing marketers in light of the marketing savvy of consumers. Product awareness of consumers; Benefits from youth-oriented brands.
- Editorial. Reynolds, Jonathan // Journal of Targeting, Measurement & Analysis for Marketing;Jul2005, Vol. 13 Issue 4, p293
Introduces a series of articles related to marketing and customer analysis.
- Tools for Consumer Democracy? Ranerup, Agneta // e-Service Journal;Fall2002, Vol. 2 Issue 1, p90
Focuses on the framing of citizens as consumers in quasi-markets and the role of cybermediaries in this process. Reference to the market for publicly financed education in Sweden; Role of the framing processes in cybermediaries that provide citizens with facilities to act as informed and...
- Marketing 101 : Make the complex simple. Byne, Ann Mendelsohn // Hudson Valley Business Journal;2/14/2011, Vol. 22 Issue 7, p9
The article offers updates on the topic about marketing where it explains that making a complex marketing into a simple one is what the consumers need.
- Cracking the Craveability Code. Cushman, Melanie R. // Prepared Foods;Aug2002, Vol. 171 Issue 8, p31
Focuses on the 'foundational study,' a method that allows marketers to understand consumer wants not only in a given product category, but across a diverse range of product categories. Information on how the foundational study differs from other consumer segmentation models; Details on how the...
- Invest time, money in knowing the market. Lubega, Abdu // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;11/10/97, Vol. 11 Issue 23, p6SB
Discusses approaches in understanding the potential customers for a product or service. Identification of the specific market segments that may be interested in the service or product; Factors to consider in selecting a target market; Investment of time and money in research about the potential...
- Cim is wrong to call for merger with sales. // Marketing Week;12/15/2011, Vol. 34 Issue 50, p3
An introduction is presented in which the editor discusses various reports within the December 15, 2011 issue on topics including sales and marketing department and customer experience.