TITLE

I'm not a consumer, but and individual company

AUTHOR(S)
Mitchell, Alan
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that marketers must treat people as individuals rather than as consumers in order to offer truly convenient products or services. View of value-creation, engendered by 'consumer-think'; Reframing convenience as 'personal productivity'; Untapped potential for the market for so-called convenience.
ACCESSION #
7201189

 

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