TITLE

ENDING THE NUMBERS RACKET

AUTHOR(S)
Benady, David
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Addresses allegations that the British financial services industry deliberately confuses customers in order to maximize profit. Content of a report by the Commons Treasury Select Committee; Allegations that banks and credit card companies practice 'confusing marketing'; Promise of changes in financial services marketing; Cooperation between firms and the government to improve transparency; Revision of the Consumer Credit Act.
ACCESSION #
7201187

 

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