Taking part isn't enough in sporting sponsorship
- Fishing for Sponsorships. Stotlar, David // Sport Marketing Quarterly;2001, Vol. 10 Issue 1, p57
Presents tips on how to get corporate sponsorships.
- WILL MUIRHEAD ON: Sports sponsors' new game. Muirhead, Will // Ad Age Global;Mar2002, Vol. 2 Issue 7, p15
Focuses on the decline in corporate sport sponsorships as of March 2002. Cost consideration; Increase in sophisticated techniques for ambush marketing; Use of the Internet by sports sponsors.
- Sponsors' Asian gamble. Dignam, Conor // Ad Age Global;Mar2002, Vol. 2 Issue 7, p24
Talks about the corporate sponsors for the 2002 World Cup soccer tournament. Total number of sponsors; Partners from Korea and Japan; Main concern for sponsors; Brand positioning of the 2002 World Cup.
- Buying that sporting image. Shanklin, William L.; Kiania, John R. // Marketing Management;Spring1992, Vol. 1 Issue 2, p58
Corporate sponsorship, particularly of sports events, will continue to grow rapidly as marketers seek new ways to build image and awareness and avoid the competitive clutter and audience fractionation of traditional promotion media. New survey data reveal growing enthusiasm and satisfaction with...
- Are High-School Sports Keeping the Right Company? Fisher, Eric; Richardson, Valerie; Price, Joyce Howard; Murray, Frank J.; Sorokin, Ellen // Insight on the News;4/15/2002, Vol. 18 Issue 13, p28
Reports on the growing concern of school boards across the U.S. regarding corporate sponsorship of scholastic athletics. Annual amount of corporate spending on high school sports; Terms of a deal between Dr. Pepper and Grapevine High School in Dallas, Texas; Remarks from Travis Gonzolez,...
- Money is not enough. Become part of the event. Kelly, Tim // Brandweek;10/23/95, Vol. 36 Issue 40, p17
Opinion. Makes observations concerning corporate sponsorships of popular events. Benefits of being associated with an event or sport; Logical connection between company and event; International Business Machines' sponsorship of Olympic Games in Lillehammer, Norway; Integration of product or...
- All tied up. Wilson, Richenda // Marketing Week;4/15/1999, Vol. 22 Issue 11, p49
Focuses on the benefits of analyzing and evaluating sports sponsorship to a company. Increase of media coverage; Definition of the objectives of sports sponsorship; Improvement of return on investment.
- Why sponsors are great fans of sport. Fry, Andy // Marketing (00253650);3/30/2000, p41
Discusses the growth of corporate sponsorship of sports in Great Britain. Increase in revenues from television rights, sponsorship, licensing and ticket sales; Widespread media exposure provided by sports sponsorship; Disadvantages of ambush marketing in sports; Role of the relationship between...
- Forbidden Finance. Wilson, Richenda // Marketing Week (01419285);11/19/1998, Vol. 21 Issue 38, p43
Reports that European Sponsorship Consultants Association fears that further tightening of the sponsorship rules could take important funding from sports and educational programs. Companies that have experienced such threat; Comments from executives of these companies; Views on restrictions on...
- Coke's lowball NFL deal: New era, or just a special situation? Lefton, Terry // Brandweek;06/01/98, Vol. 39 Issue 22, p9
Reports on developments concerning corporate sponsors of sports events as of June 1998. Coca-Cola Co.'s $20 million joint advertising deal with the National Football League; Charles Woodson's apparel and footwear endorsement deal with Nike; Starter's contract to handle US Open licensed apparel.