TITLE

Taking part isn't enough in sporting sponsorship

AUTHOR(S)
Owen, John
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues in sports event sponsorship. Questions raised about what corporate sponsors actually get from their investment; Marketing platform provided by sponsoring a major event like the World Cup.
ACCESSION #
7201176

 

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