TITLE

Poke and the Eye, but no Mr Punch

AUTHOR(S)
Singh, Sonoo
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketplace for satirical magazines in Great Britain. Closure of 'Punch'; Launch of 'The Poke'; Potential of the market as seen by media buyers; Possible costs attached to publishing satire.
ACCESSION #
7201167

 

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