TITLE

AA reviews £12m media account

AUTHOR(S)
Barrett, Lucy
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Centrica-owned Automobile Association is reviewing its media planning and buying business, handled by Zenith Media. Repositioning as a multi-product company; Advertising campaign.
ACCESSION #
7201159

 

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