National Geographic to launch clothing range
- WWD Milestones: Contents. // WWD: Women's Wear Daily;9/10/2010, Vol. 200 Issue 52, p6b
The article discusses various reports published within the issue, including one on beauty paving the way for licensed products, one on deal with retailers by Tommy Hilfiger Corp., and one on brand transformation.
- Designers: A license to profit. Ozzard, Janet // WWD: Women's Wear Daily;12/6/1995, Vol. 170 Issue 105, p16
Focuses on the designer licensing strategy as a key tool in building a fashion brand. High-end names' expansion of their product categories; Importance of keeping control of image when entering the licensing field; Licensing strategies of several fashion designers.
- Proven Properties. // Earnshaw's Review;Jun2010, Vol. 94 Issue 5, p10
The article offers news briefs related to property licensing in the U.S., including the 50th anniversary of Clifford the Big Red Dog publishing, the plan of the Jim Henson Co. to introduce new properties at the Licensing Show, and developments for Milky Way & the Galaxy Girls brands of Art...
- Granted&Available. // License!;Aug2006, Vol. 9 Issue 7, p90
The article presents several brand name products available for licensing including Tutti Cuti, a range of school supplies, the toys line Bogie & Bacall-His & Her Line, and the candy line Smarties.
- Top Fashion Brands Grab Partners. // License!;Oct2001, Vol. 4 Issue 9, p22
Discusses the sales performance of fashion-based licensed goods in 2000. Information on sportswear labels; List of fashion brands that dominated men's fashion licensing category; Evaluation of the outdoor-spirited brands.
- BRAND LICENSING EUROPE EXHIBITOR PREVIEW. // License! Global;Aug2015, Vol. 18 Issue 4, p53
No abstract available.
- Back View. // License! Europe;Aug/Sep2005, p50
Presents a picture competition depicting a jumbled popular licensed property.
- LICENSED DRIVERS. Alexander, George // Playthings;Jun2004, Vol. 102 Issue 6, p22
Discusses popular licensed properties for toy retailers in the United States in 2004. Book, film, and television-based licenses that are poised to impact retail; Hasbro's offer of figures, plush, play sets, accessories and role-play items based on the film ï¿½Shrek 2ï¿½; Products to be...
- How to licence brands. McGrath, Diane // Brand Strategy;Feb2006, Issue 199, p30
The article offers step-by-step instructions on how to license brands. First, it is important that the product has a unique personality otherwise, it will simply get lost in retail environment. Second, the top management must see licensing as valuable brand-extension tool. Third, it is important...