TITLE

Mirror and Telegraph abandon plans for joint ad sales venture

PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Great Britain-based The Telegraph Group and Mirror Group Newspapers have abandoned plans to create a joint advertising sales house. Earlier announcement of plans for the merged sales house, called Apollo.
ACCESSION #
7201155

 

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