TITLE

Penhaligon's seeks first marketing chief

AUTHOR(S)
Eastham, Jaime
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based luxury fragrance and toiletry company Penhaligon's search for its first marketing director as it readies itself for global expansion. Appointment of an advertising agency; Business plans.
ACCESSION #
7201139

 

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