TITLE

Car industry put on the spot

AUTHOR(S)
Croft, Martin
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Hyundai Motor Co.'s extension of the warranty on its cars from three years to five years in Great Britain. Promotion of the move via an advertising campaign; Pressure exerted on competitors to match the offer.
ACCESSION #
7201134

 

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