TITLE

Blue Nun ties up with Blue Dragon Foods

PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that German wine Blue Nun is linking up with G Costa's Blue Dragon Food brand to promote the idea that it is a good accompaniment to Oriental food. Part of bigger move by brand owners Langguth Sichel to change the image of the wine; Advertising campaign created project.
ACCESSION #
7201131

 

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