TITLE

Crystal Drinks launches 'functional water' to take on brand leaders

PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based drinks company Crystal Drinks' launch of a functional water called Crystal Spring Water Plus. Plan to compete with leading brands in the bottled water market.
ACCESSION #
7201124

 

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