TITLE

Morphy Richards to launch 'UK's first' cordless hair-straightener

PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Morphy Richards' launch of the first cordless hair-straightener for women in Great Britain. Advertising campaign.
ACCESSION #
7201108

 

Related Articles

  • Untitled.  // In-Store;May2005, p6 

    Reports on the launch of Morphy Richard's Head Gear range in Great Britain. Hairdressing equipment included in the range; Description of the product's packaging designed by Uber Agency.

  • Morph Richards ends association with Mark Hill. Godsell, Melanie // Marketing (00253650);8/2/2006, p4 

    The article reports that the Morphy Richards Ltd. is likely to end its Mark Hill co-branded hair care appliance after striking a deal to market products with the Institute of Trichology (IOT). The IOT specializes in hair and it is also associated with Pantene on some of its haircare products....

  • Morphy richards spends £1.5m.  // Housewares;Dec2003, Issue 178, p44 

    Reports on Morphy Richards Ltd.'s launch of television advertising campaign. Promotion of the filter rapid range.

  • Morphy Richards backs digital iron launch with £1m TV ad campaign.  // Marketing Week;7/25/2002, Vol. 25 Issue 30, p7 

    Reports on the launch of the first digital iron in Great Britain by electrical goods company Morphy Richards supported by a television advertising campaign. Target market and retail price of the product; Key features; Agency assigned to create the month-long advertising campaign.

  • Morphy Richards' Ordio products to pack out stores.  // Design Week;9/4/2003, Vol. 13 Issue 36, p6 

    Reports that Project Advertising and Design has created packaging and a name for Morphy Richard Ltd.'s range of radios, as the latter moves to target what it describes as a young, stylish, and image-conscious market. Introduction of the Ordio radio range in October 2003; Description of the...

  • Morphy Richards hires BDH\TBWA.  // Marketing (00253650);4/12/2006, p3 

    The article reports on the appointment of BDH\TBWA, Manchester by Morphy Richards Ltd. to handle its advertising and brand communications as it prepares to change its brand strategy. The home appliances company hired the agency after a final three-way pitch against Burkitt DDB and MCBD, which...

  • Morphy Richards spends £2m.  // Housewares;Aug2002, Issue 168, p50 

    Reports on the investment of Morphy Richards in a cookware range to promote healthy eating in Great Britain. Endorsement of the products by Slimming World; Start of a press campaign; Release of the advertisements.

  • More kettles from Morphy.  // Housewares;Dec94, Issue 114, p3 

    Reports on the expansion moves of Morphy Richards. Merger with sister company Glen Mouldings; Source of expansion funds; Recall of Morphy Richards' sandwich toasters.

  • MR teams up with Harry Ramsden.  // Housewares;May/Jun96, Issue 127, p6 

    Reports that Morphy Richards has teamed up with the chip shop chain Harry Ramsden's to promote its range of fryers in Great Britain. Redeemable five pound voucher in tank fryers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics