Yahoo!-Zed deal signals move into mobile services

Dwek, Robert
August 2002
Marketing Week;8/8/2002, Vol. 25 Issue 32, p7
Trade Publication
Reports on Yahoo! Inc.'s entry into the mobile phones market via its investment in technology company Sonera Zed. Delivery of co-branded mobile services across Europe.


Related Articles

  • Holler produces TV ads for Sonera. Davies, Sara // New Media Age;10/16/2003, p10 

    Deals with the television advertisements created by digital design and strategy consultancy Holler for mobile content provider Sonera Zed in October 2003. Networks where the advertisments will be aired; Remarks from James Kirkham, co-founder of Holler.

  • Sonera Zed hires Claydon Heeley for global net job.  // Marketing (00253650);3/1/2001, p11 

    Reports that mobile Internet services company Sonera Zed handed a brief to handle the launch of its services internationally to its British direct marketing agency Claydon Heeley Jones Mason.

  • Fort Franklin Welcomes Zed. van der Pool, Lisa // Adweek New England Edition;6/25/2001, Vol. 38 Issue 26, p4 

    Reports that advertising agency Fort Franklin has won the advertising account of Sonera Zed, a company that provides mobile communication services. Target demographic of the advertising campaign to be launched by Fort Franklin for Zed; Other advertising clients of Fort Franklin.

  • Sonera Zed loses marketing chief after 18 months.  // Marketing (00253650);11/29/2001, p3 

    Reports the resignation of Ruth Blakemore as chief marketing director of Sonera Zed company in Great Britain. Duration of Blakemore in the company; Disclosure on the replacement for Blakemore.

  • Instant appeal. Lennighan, Mary // Total Telecom Magazine;Apr2008, p27 

    The article reports on mobile instant messaging (IM) services from mobile operators. European mobile operators have come round to the idea of offering mobile IM services under their challengers' brands such as Yahoo! and Microsoft. Large operators such as Vodafone and Orange have signed deals to...

  • LG to preload Yahoo on devices, Yahoo starts advertising initiative. Kapko, Matt // RCR Wireless News;2/19/2007, Vol. 26 Issue 7, p15 

    The article reports that LG Electronics Co. Ltd. will be preloading Yahoo Inc.'s mobile applications on its mobile phones destined for more than 70 countries. The applications to be preloaded include Yahoo Go for Mobile 2.0, Yahoo Mail and Yahoo Messenger. Yahoo and Google Inc. are in the midst...

  • Honey, can u p/u some milk 2nite?  // Brandweek;2/13/2006, Vol. 47 Issue 7, p18 

    This article reports that Yahoo! Instant Messenger service was the top mobile application over the holidays, according to the Telephia Mobile Internet Report. The researcher noted that nearly 7.9 million mobile users logged onto Yahoo! Google Talk and ICQ Messenger rounded out the list, securing...

  • Microsoft joins IM group to challenge AOL. Vance, Ashlee // InfoWorld;02/12/2001, Vol. 23 Issue 7, p5 

    Reports that Yahoo Inc. and Microsoft Corp. are two of vendors in the coalition IMUnified trying to develop an open standards interoperability protocol for instant messaging (IM). Concerns about taking the open approach to IM; When IMUnified plans to deliver an IM protocol for the delivery of...

  • Yahoo! chief Mayer lays out mobile strategy.  // Flare (Pakistan);12/15/2012, p71 

    The article reports on the mobile strategy revealed by Yahoo! Inc. chief Marissa Mayer and mentions that it includes a priority of delivering the Internet company's popular online services to smartphones and tablets.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics