TITLE

Wooworths 'surprised' at Kaye remarks

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Great Britain-based Woolworths' reaction to obscenities and derogatory comments attributed to actor Paul Kaye by a newspaper, concerning his role in the retailer's advertising campaign. Words attributed to Kaye in his interview with The Guardian's The Guide magazine.
ACCESSION #
7201084

 

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