Wooworths 'surprised' at Kaye remarks

Wilkinson, Amanda
August 2002
Marketing Week;8/8/2002, Vol. 25 Issue 32, p5
Trade Publication
Reports on Great Britain-based Woolworths' reaction to obscenities and derogatory comments attributed to actor Paul Kaye by a newspaper, concerning his role in the retailer's advertising campaign. Words attributed to Kaye in his interview with The Guardian's The Guide magazine.


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