The arithmetic of financial interest

August 2002
Marketing Week;8/8/2002, Vol. 25 Issue 32, p3
Trade Publication
Comments on the issue of whether confusion marketing exists in the financial services industry in Great Britain. Damning report by the Commons Treasury Select Committee on the retail activities of banks and credit card companies; Tendency toward inside-out product-focused marketing; Change brought by the dot-com revolution, specifically Internet banks.


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