TITLE

The arithmetic of financial interest

PUB. DATE
August 2002
SOURCE
Marketing Week;8/8/2002, Vol. 25 Issue 32, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the issue of whether confusion marketing exists in the financial services industry in Great Britain. Damning report by the Commons Treasury Select Committee on the retail activities of banks and credit card companies; Tendency toward inside-out product-focused marketing; Change brought by the dot-com revolution, specifically Internet banks.
ACCESSION #
7201060

 

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