TITLE

OUTDOOR AND ACCOUNTABLE

AUTHOR(S)
Hall, Emma
PUB. DATE
May 2001
SOURCE
Campaign;5/11/2001, Issue 19, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of research in outdoor and ambient media in Great Britain. Lack of editorial context of press in outdoor media; Problems in using outdoor advertising; Benefits of research for ambient media.
ACCESSION #
7198233

 

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