TITLE

Serta sheep take another prize

AUTHOR(S)
Perry, David
PUB. DATE
June 2002
SOURCE
Furniture/Today;6/17/2002, Vol. 26 Issue 40, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on bedding manufacturer Serta's acceptance of a Gold Effie from the New York American Marketing Association (NYMA) for its Counting Sheep advertising campaign. Serta's victory in the category of Household Furnishings and Appliances; Creation of the campaign by Doner.
ACCESSION #
7197106

 

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