Serta sheep take another prize

Perry, David
June 2002
Furniture/Today;6/17/2002, Vol. 26 Issue 40, p26
Trade Publication
Reports on bedding manufacturer Serta's acceptance of a Gold Effie from the New York American Marketing Association (NYMA) for its Counting Sheep advertising campaign. Serta's victory in the category of Household Furnishings and Appliances; Creation of the campaign by Doner.


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