TITLE

Mexico's Banco Bital Wins Second Straight CRM Title

AUTHOR(S)
Joelson, Daniel A.
PUB. DATE
August 2002
SOURCE
Bank Technology News;Aug2002, Vol. 15 Issue 8, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Mexico's Banco Bital has the strongest customer relationship management (CRM) strategy in a field of 12 Latin American banks. CRM tactics employed; Brazil's Banco Itau's use of Business Intelligence tools to make sophisticated analyses; Colombia's Banco de Bogota's metrics that compare the behavior of long-time and new clients.
ACCESSION #
7196938

 

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